About Us
After working for more than 25 years in ophthalmology, in the cataract and refractive business, I thought it was time to start a company of my own.
The website’s name “YoungEye Medical” was already registered under my name for 9 years without use. I kept it because I always thought I may need it one day for my own company. Back then, I was the Managing Director of AMO Netherlands BV, a company known at the present as a part of the J&J family. From AMO I moved to working with Ophtec for more than 5 years, in the German and Dutch market where I lead two sales teams.
With cataract surgery, we give elderly people their young eyes back
I was once told by a surgeon: “With cataract surgery, we give elderly people their young eyes back”, this is a sentences that stayed with me over the years. This sentence corresponded well with my surname which also has the meaning of “young” so, coming up with a name for the company was a no brainer.
At YoungEye medical we provide eye surgeons with high quality products for an affordable price and a very high service level. After so many years in the field of ophthalmology, I have learned well what surgeons like and what they think is important and learned that familiarizing oneself with the company’s advisor, the one that brings the products to the clinic or hospital, is key. We pride ourselves for simplifying complex cases as one of the company’s goals, as well as ease of use for the surgeons and safety for the patients.
My start was terrible, I announced the kick off of YoungEye Medical on March 1st, 2 weeks later we were in a lockdown due to Covid-19, I only had enough time to prepare products launch and connect with my suppliers.
Game Changer
Now things are getting a bit better in the Netherlands, and with a prescheduled appointment it is possible to go visit some potential customers. But the Field has definitely changed. I see much more use of social media and remote contact with customers through WhatsApp, E-Mail and phone calls. I still believe however it all happens in the operating room, so the operating room appointments are very important to me.
I am very happy to collaborate with Hanita Lenses as one of my suppliers.
Before collaboration with Hanita Lenses I did not have a “game changer” product in my portfolio in the category of premium lenses. But now, with Hanita Lenses Intensity Penta-focal IOL, I think we have such a game changer at hand.
Together with Hanita we also introduced the VisTor (Hanita Lenses Toric IOL) and the Perfector strategy to “Always Address Astigmatism“ that I believe will be well received in the Dutch market.
It might take a while before we get the surgeons moved to the Hanita products, but once they have tried it, they will become regular and very satisfied customers.
